Research and Development
In evaluating corporate social responsibility and business sustainability frameworks, existing assessment tools were clearly limited in their ability to encourage authentic organizational change and to protect valuable social and environmental resources. Our team perceived that a shift away from the historical overemphasis on profits and towards the cultivation and illumination of an organization’s higher purpose stands as a powerful lever for change. This shift toward conscious business harnesses the strength and beauty in values that support organizations, individuals, and the planet alike – cooperation, creativity, responsibility, generosity, and inclusion. The seed of Project Purpose was planted.
Our exploration of authentic sustainability markers and business excellence began with the evaluation of five case study
companies, which informed an original framework and spectrum of sustainability indicators. We then expanded our research to include 30 diverse organizations to further uncover outstanding examples of sustainability from around the world and qualify the applicability of our theory to all types and sizes of organizations – from entrepreneurial startups,
co-ops and small-to-medium sized businesses to Fortune 500 corporations, non-profits, NGOs and public sector entities.
With the launch of Project Purpose, we recently introduced a next-generation pilot study through which we will invite select
organizations to envision their future through our lens of Integrated Sustainability and to contribute their experiences and best practices toward the expansion and cocreative evolution of our research. As purpose-led, resonant community empowering one another along the path of authentic sustainability, we will establish resilient roots and meaningful guidance for many collaborative organizations to come.
As a beacon of our sustainability leadership, OPTYVA developed the
Integrated Sustainability Model to illuminate key learnings throughout
our depth of research. The Integrated Sustainability Model defines three interconnected core pillars – People, Planet and Purpose – which are further organized into nine petals representing primary sustainability domains, such as Trust and Transparency and Stewardship. Each petal
is comprised of five segments illustrating various levels of achievement within each respective domain.
Collectively, these 45 indicators are graphically displayed through a nature-inspired motif illustrating the growth and evolution of an organization as a flower gracefully unfolding – a reminder of our interconnection with the natural world that surrounds us. The indicators are balanced across a spectrum of qualitative and quantitative measures, as holistic sustainability cannot be measured solely by numbers.
Project Purpose ultimately exists to spark deep heart connection within our work and personal lives, and to let this be our guide toward wholeness, vibrant well-being, and authentic sustainability.